Positioning

To the upscale, frequent business and leisure travelers who expect The Square to make their traveling easier and their stay in a more friendly and relaxing atmosphere by the services and facilities it offers against any other hotel brand in its class.

Differentiating Attributes

This brand designated as “The Square Hotel “under the umbrella of Refad Hotels & Resorts that conveys

• Convenience, ease of stay and hassle-free with a problem solving culture.
• Relaxing and friendly environment
• Stylish new innovative product with local flavor décor and in room technology at a prime city location
• Maximizes in workspace and in room amenities
• Modernized meeting, event planning and f & b outlets
• Well trained staff, attentive with personable attitude

Personality

Fashionable
Truthful
Conventional & Straightforward